Your SEO Keywords Could Be Hurting You:

The problem is this: text editors (word processing programs) and site-
builder programs don’t all recognize the characters on your computer
keyboard in the same way. You can end up with extra or unexpected
characters in your site’s Keywords that you don’t realize are there, and
those characters can ruin your SEO efforts.

In a recent Chris Malta Personal EBiz Workshop here in Orlando, we were
analyzing one of the attendee’s web sites. We took a look at her web
site’s Keywords and found that she had used apostrophes in some of the
words. Her site builder program misinterpreted those apostrophes, and
inserted slashes before each one, which rendered those keywords
unrecognizable to the search engines, and useless to her site.

The word was Children’s. As far as she knew, and as far as her web site
builder software showed her, the word children’s showed up properly in
her keywords. However, when we looked at them outside of her software, the
keyword was actually showing up as children/’s.

Not good.

So, do yourself a favor and do a View Source on your web site’s Keywords
when you publish your pages. In Internet Explorer, all you have to do is
go to your page, click the Page tool in the upper right hand corner of
your browser, and click View Source. You’ll be able to see the code
behind your web page. Look for your Keywords and double-check them. This
could save you a lot of wondering and worrying about why your site isn’t
making sales!

Hey, keep in mind that Registration is now open for my June and July
Personal EBiz Success Workshops. Check it out Here now!