Secure and Trusted Websites Increase Sales.
You probably know that credit card processors must comply with very strict security when
handling a person’s credit card and bank account information and so must you! But more
importantly, your customer wants to feel safe and secure when they’re handing over their
credit card information. It’s one of the biggest reasons for high bounce rates off an
order page.
Here are a few quick questions you can ask your self to check your site is trustworthy:
Question 1: Is your privacy policy clearly stated? Question 2: Is your return policy
clearly stated? Question 3:You should not store your buyer’s credit card information on
your system. If you have to store the information for any reason, are you comfortable with
your own level of security?
Question 4: Are you PCI Compliant? Many Merchant Account Processors require you to use a
service that constantly checks and validates the security of the buyer’s information that
is captured by your shopping cart. This is known as PCI security protection.
If you process your customer’s credit card details through a shopping cart on your site,
and you do not yet have PCI Protection, we recommend that you contact your payment
processing provider and check if it is a requirement with them for you to have PCI
protection.
Worldwide Brands Members: Login to your Member Center to watch the special McAfee PCI
Compliance video that explains PCI requirements. We provide a direct number to someone you
can ask your questions too. There’s also a special discount offer for members only.
Question 5: Are you testing for common threats or back doors’ holes in your website where
hackers could get customer information? Ask your webmaster, what they’re doing to check
the site routinely. There are services such as McAfee SECURE that will test you site daily
for you and recommend the fixes that need to be made.
Worldwide Brands Members: Worldwide Brands invited Eric Christenson from McAfee® to answer
some of the questions we’ve been asked about how McAfee SECURE Service works. Login to
your member center to view the video . There’s also a special discount offer for members
only.
Question 6: What type of security lock symbol are you using on your shopping cart that
your customer recognizes? Question 7: Does the url for your shopping cart indicate
security? In other words, does it start with https://
Take a moment to concentrate on the trust and safety of you website and make the
appropriate changes. You will definitetly notice an increase to your conversion rate.
Article By: Colette Marshall President, WorldwideBrands.
Here is our latest recommendation that can help you grow your eBiz!
Is Your Website Safe?
McAfee, a leading website-security solutions provider has teamed up with
Worldwidebrands.com to provide education on this very subject.
If you have a website with a shopping cart, and accept payments by credit card, you
certainly need to know about PCI Compliance, The McAfee SECURE™ service is a vulnerability
scanning solution that will test your website for known security flaws that could allow
hackers to compromise your website. Also, did you know that just by displaying the The
McAfee SECURE trustmark this has been shown to increase website sales conversion an
average of 11%?
WorldwideBrands.com Members login
to your account and view the
informational video’s under ‘Special Bonuses’. Learn how to make sure that your site is
safe from unwanted hackers, and how this increases shoppers buying confidence.
