Percieved Value:
Article: By Chris Malta.
Do you know what the marketing term “Percieved Value” means ?
It’s a very important concept to your EBiz, and acting on this
article will change your EBiz forever.
Percieved Value basically says “People tend to believe
that the better something looks and the more it costs,
the more it must be worth”.
In your EBiz, it’s the concept that allows you to sell
products at a REASONABLE profit without having
to play the losing game of undercutting your competitors.
A clean, well presented web site and good attention to
your customers raises the Percieved Value of your site
in the eyes of your customers, and allows you to charge
reasonable retail prices that are slightly higher than your
price-slashing competitors, and more in line with realistic
(and profitable) prices. And STILL sell more than the
price-slashers while making more profit.
Percieved value can also be misused !
Unscrupulous online marketers have been misusing Percieved
Value for years. So-called ‘EBiz expert companies’ who charge you
thousands of dollars to start your business, ten thousand dollars
for “coaching”, four thousand dollars to “set up your biz and
do your taxes”, etc. (ad nauseum) have been messing with the
percieved value of online information for years.
They’ve got everyone believing that the more expensive EBiz
information is, the better it is. IN FACT, the most expensive
EBiz info is the WORST EBiz info. But, the Percieved Value
because of the high cost has everyone fooled. They know that,
and take advantage of you every day.
In fact, they’ve messed with so many people’s minds that these
days, the few of us out here who are HONEST info providers
are finding that the harder to work to NOT cheat someone, the
harder people will work to try to GET cheated !
Right now, I’M seeing an issue with Percieved Value.
As you know, I provide killer Online Personal EBiz Workshops
that are getting rave reviews. However, I charge such a
ridiculously LOW price, that many people don’t believe it’s
really valuable !
Percieved Value in reverse.
If I were charging five thousand dollars for these Workshops and
the full year of personal support that goes with them, people
be knocking down my door to get in. But, because I only charge
$495 for the whole thing, with NO upsells, people don’t believe
it’s real.
(Don’t get me wrong, the virtual Workshop seats do sell out,
but they should be doing so at a much faster pace!)
So, for the next 48 hours or so, I’m going to do a little experiment in
Percieved Value.
As of this email, I have just NINE seats left in my Early August
Workshop schedule.
Until Saturday, August 8th at Midnight Pacific Time, I’m
going to offer a FULL REFUND AFTER the Workshop if you’re not
blown away by what you learn there, if you take one of those
nine remaining seats now !
That’s right. You can take my Online EBiz Workshop from the
comfort of your own home computer, and at the END, you can
decide to opt out of the full year of personal help from me and
take a FULL REFUND, right then and there.
That’s how confident I am in the incredible value of these
Workshops. I KNOW that nobody will even consider backing
out.
This is as “no-brainer” as anything online could ever be.
But we have to get around the Percieved Value of that
incredibly low price, first. 
)
Remember, there are only NINE seats left in the Early August schedule,
though, and only nine shots at this incredible Full Refund Guarantee,
so get yours before they’re gone !
See you soon!
Chris Malta
www.ChrisMalta.com
1-888-8ChrisM
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