4 Tips for Maximizing Your EBay Profits:
Expert Listing Advice
FEATURED COMMENTARY
By Chris Malta Home EBiz Product Sourcing Expert
The way you structure your eBay
listings can dramatically impact your profit margins for better or
worse. PowerSeller Skip McGrath, of SkipMcGrath.com, and
successful eBay author Marsha Collier, of CoolEBayTools.com,
shares some tips on how to list your items to bring in the
greatest gains:
Tip 1 Set Up an About Me Page Showing buyers there’s a real person
behind the listing helps to build their confidence in you. This is
especially important when selling used products people tend to be
more cautious. Post photos that let people see you in a warmer,
more relatable light. Suggests McGrath, Put your picture on it a
picture of yourself and your dog or cat on it, something to
personalize yourself. Use your auctions to drive customers to
your About Me page. Put a link in the auction description. Your
About Me page can lead them to your eBay store or your website,
resulting in more sales per listing.
Tip 2 Review Your Auctions When you launch an auction, eBay will
ask you if you want to review it ALWAYS do so! Inaccurate or
missing information and misspelled words detract from your
credibility and send a message of carelessness and lack of
professionalism. People associate the quality of your listing with
the quality of products and service they expect from you, so
always double-check your work.
Tip 3 Make Your Characters Count EBay gives you 55 characters for
your headlines, so put them to good use. Find out what keywords
people are using to search for your item. Look at your
competitions’ headlines and see what keywords others are using.
Terapeak.com and HammerTapNow.com are two great sources of eBay
data that can tell you the best words to use in your titles.
Don’t waste words no one is searching for terms like Cool or
Wow. Your heading needs to be stuffed with as many relevant
keywords as you can fit. If your headline doesn’t come up in the
search results, no one will see it or be able to get to your item
descriptions.
Tip 4 Show and Tell Advises Collier, Write your descriptions as
though you have no photos, and take your photos as though you have
no descriptions. Anybody coming to your listing should be able to
tell, from either one, exactly what they’re buying. You’re
empowering your customers to make informed decisions, and giving
them a sense of security that they understand what they’re getting
into.
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