5 Days To Better Website Sales
Articles By Chris Malta
[Day 2] Your Website Header
[Day 2] Your Website Header
When you’re selling products online,
you’re in the Retail Business. There are certain things
that shoppers are used to seeing in retail
marketing that will greatly increase the sales
you make on your site, if you know what they
are and how to use them.
that shoppers are used to seeing in retail
marketing that will greatly increase the sales
you make on your site, if you know what they
are and how to use them.
Day 2 will teach you how the HEADER of your website
should make your business look professional without
attracting too much attention, and why.
should make your business look professional without
attracting too much attention, and why.
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BONUS: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
BONUS: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
for Augustget an extra $50 off. Once those 50 Seats are gone,
so is the discount!
NOTE: Only 4 days left…ends Midnight Aug 31st!
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So, here’s Day 2: Your Website Header
Your Website Header
When the visual impact of your site’s width is
adjusted the way it should be (Day 1 of this series)
the Header becomes the first place your visitors look
when they get to your site. So, let’s look at the
three important elements of a website header:
adjusted the way it should be (Day 1 of this series)
the Header becomes the first place your visitors look
when they get to your site. So, let’s look at the
three important elements of a website header:
1. People read left to right, top to bottom (except in
asian countries, of course). Because of this, the first
place your visitors’ eyes will go is to the top left
corner of your page. This happens whether the visitor
realizes it or not. We simply grow up reading that way.
asian countries, of course). Because of this, the first
place your visitors’ eyes will go is to the top left
corner of your page. This happens whether the visitor
realizes it or not. We simply grow up reading that way.
That top left corner MUST contain a professionally
designed logo. There are lots of very important reasons
to profesionally brand your business and site with a logo,
and this is one of them. There are lots of web sites out
there that just have the name of the site in text at the
top left corner. This is not enough, and makes a website
look cheap and amateurish in the eyes of the visitor.
designed logo. There are lots of very important reasons
to profesionally brand your business and site with a logo,
and this is one of them. There are lots of web sites out
there that just have the name of the site in text at the
top left corner. This is not enough, and makes a website
look cheap and amateurish in the eyes of the visitor.
A logo establishes very quickly in your visitors’ eyes
that your business is a professional company, and that
helps them trust you. You can have a logo designed for
very little money at sites like ELance.com. Be sure to
stay away from those do-it-yourself logo design sites…
they just don’t work well enough to create a pro logo.
that your business is a professional company, and that
helps them trust you. You can have a logo designed for
very little money at sites like ELance.com. Be sure to
stay away from those do-it-yourself logo design sites…
they just don’t work well enough to create a pro logo.
2. Reading from left to right, the right corner of your site
header should contain a toll-free phone number. Your
visitors need to see this to establish the legitimacy of
your business. This isn’t anywhere near as expensive as
you might think. You can get a toll-free phone number that
forwards to your phone or goes to voicemail at places like
RingCentral.com for about 10 bucks a month.
header should contain a toll-free phone number. Your
visitors need to see this to establish the legitimacy of
your business. This isn’t anywhere near as expensive as
you might think. You can get a toll-free phone number that
forwards to your phone or goes to voicemail at places like
RingCentral.com for about 10 bucks a month.
3. The background of your header should contain some kind of
image or graphic that relates to what you sell, but don’t
overdo it. The point of your header is to establish both
professionalism and legitimacy, and start to make your
visitors aware of what you sell, but you don’t want your
visitors’ eyes to get “stuck” in the header.
image or graphic that relates to what you sell, but don’t
overdo it. The point of your header is to establish both
professionalism and legitimacy, and start to make your
visitors aware of what you sell, but you don’t want your
visitors’ eyes to get “stuck” in the header.
There are a lot of websites out there that have brilliantly
colored backgrounds and pictures in their headers, and then
nothing but be boring text beneath, in the main body of the
site. When the most visually attractive elements on the page
are in the header, people’s eyes don’t want to move down into
the body of the page.
colored backgrounds and pictures in their headers, and then
nothing but be boring text beneath, in the main body of the
site. When the most visually attractive elements on the page
are in the header, people’s eyes don’t want to move down into
the body of the page.
So, any background art you use in your header should match the
color palette of your logo, but be understated enough so that
the images in the body of the page are more compelling. That
way, your visitors’ eyes will pass over the header the way
they should, and be attracted to the main body of the page, the
way they should.
color palette of your logo, but be understated enough so that
the images in the body of the page are more compelling. That
way, your visitors’ eyes will pass over the header the way
they should, and be attracted to the main body of the page, the
way they should.
If your header is done right, your visitors won’t spend more
than a couple of seconds looking at it, and will move into the
body of your page with a sense of confidence in your business.
than a couple of seconds looking at it, and will move into the
body of your page with a sense of confidence in your business.
This all happens very quickly, but it’s supposed to. Remember
that you only have up to about 6 or 7 seconds to capture your
visitors’ attention in the body of your web page, so make your
header do it’s job and pass a comfortable visitor down to the
body of the page.
that you only have up to about 6 or 7 seconds to capture your
visitors’ attention in the body of your web page, so make your
header do it’s job and pass a comfortable visitor down to the
body of the page.
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REMEMBER!: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
for August get an extra $50 off. Once those 50 Seats are gone,
so is the discount!
REMEMBER!: During these 5 Days to Better Website Sales,
the first 50 people who Register for my
Personal EBiz Workshop and Mentoring Program
for August get an extra $50 off. Once those 50 Seats are gone,
so is the discount!
NOTE: Only 5 days left…ends Midnight Aug 31st!
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Chris Malta
www.ChrisMalta.com
888-8ChrisM
