Pricing, Increase Your Marketing Savvy With Creative Ways & Marcia Yudkin Marketing Expert and Mentor

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The Marketing Minute
By Marcia Yudkin, Marketing Expert and Mentor.

Increase Your Marketing Savvy With Creative Ways

Click Here To Learn More:

Pricing:

*******************

One of the biggest worries I hear in discussions with
clients about pricing is “But I can’t charge so much more
than Competitor X!”

An underlying assumption: Nearly everyone shops around and
therefore would realize (and care) that this company was
charging more.

That’s wrong.

When buying a product or service for the first time, or
rarely, many customers have only a faint expectation of what
it probably costs – or no idea at all. For example, someone
who has never attended a seminar or renovated a kitchen may
have no mental benchmark for those items.

Others don’t know how to find your competitors. Or they
lack the time or energy for research.

Still others don’t care. They want to buy from you –
because they already trust you, because you’re convenient,
because they want what you’re selling without delay, because
it’s boring to shop or because they have a budget to spend
before the end of the month.

Be confident in the value you provide and the match you
represent for those who connect with you. Let go of
unfounded fears.

*******************

PUZZLED ABOUT PRICING? Nine of the short chapters in my new
book, Persuading People to Buy, concern pricing. Brush up
also on the importance of understanding your audience.
Learn ways to establish your value. Discover why and how to
deploy multiple reasons for buying. Know how to avoid types
of persuasion that often backfire, and more.

Persuading People to Buy is the first of five volumes
collecting my Marketing Minute columns by theme. Get the
whole series to learn or remember what’s fundamental and
effective in marketing:


*******************

MORE MARCIA…

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Marketing Mentor:

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Whatever It Takes, The Keys to Unlocking a Can-Do Attitude, Article by Dr. John C. Maxwell

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Whatever It Takes�The Keys to Unlocking a Can-Do Attitude by Dr. John C. Maxwell

A faint but discernable dividing line separates achievers from dreamers. At first glance this line may be difficult to distinguish. You may be tricked into believing that talents, titles, or resources draw the line between the doers and dreamers. However, if you spent a significant length of time with a group of leaders, the line splitting the achievers from the dreamers would become crystal clear.

What makes the difference? Attitude. Achievers have a can-do attitude that sets them apart from mere dreamers. Achievers are sold out to success�no matter the obstacles�—and they are willing to put forth the effort and pay the price of success.

In my days observing leaders, I have identified four main groups…

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Chris Widener, best-selling author and popular keynote speaker on success and achievement, says that fear is one of the worst enemies of success and we must confront our fears to pursue our dreams with relentless passion. “Conquering fear and stepping forward to reach new lands and new ideas is what makes success possible. What are you afraid of today? What fear must you conquer to be able to achieve your dream? When you realize what it is, take an action that is diametrically opposed to that which you fear. This will confront and conquer the fear by giving you the first step in the right direction.”

Be Inspired to Elevate Your Life!

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John C. Maxwell � Connie Podesta � Darren Hardy � Chris Widener �ner • Mel Robbins � Stedman Graham � Robert Kiyosaki
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It’s perfect for reinforcing the most important success principles shared by these remarkable speakers!

Quotes from The Experts

Passion

“Your profession is not what brings home your paycheck. Your profession is what you were put on earth to do with such passion and such intensity that it becomes spiritual in calling.” �VVincent Van Gogh

“You have to find something that you love enough to be able to take risks, jump over the hurdles and break through the brick walls that are always going to be placed in front of you. If you don’t have that kind of feeling for what it is you’re doing, you’ll stop at the first giant hurdle.” �George Lucas

“Seek out that particular mental attribute which makes you feel most deeply and vitally alive, along with which comes the inner voice which says, ‘This is the real me,’ and when you have found that attitude, follow it.” �William James

“The happiness of a man in this life does not consist in the absence but in the mastery of his passions.”
�Alfred Loord Tennyson

“A passion for life is one of the most attractive qualities in a human being. If you want a teammate or a life mate who loves to be around you, all you need to do is love to be around.” Denis Waitley

“There is no greatness without a passion to be great, whether it’s the aspiration of an athlete or an artist, a scientist, a parent or a business person.” �Anthony Robbins

“The work of art must seize upon you, wrap you up in itself and carry you away. It is the means by which the artist conveys his passion. It is the current which he puts forth, which sweeps you along in his passion”
�Pierre-Auuguste Renoir

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Article By Harvey Mackay, When a handshake isn’t good enough

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When a handshake isn’t good enough

Article By Harvey Mackay

Agreements prevent disagreements.  If you are a regular reader of this column, you have likely heard this before.  It’s one of my core beliefs, yet it’s amazing how many people don’t heed this advice.

I recently received an email from one of my regular readers in Louisville, Kentucky.  He wrote:  “I have seen it happen so often, especially in real estate.  Both the seller and buyer agree on a price, terms, conditions and usually it will be a simple smooth closing …  I have seen many deals that were lost where the attorney or the client start playing games of demanding things that weren’t in the contract (after everyone agreed) or they say they will ‘walk.’  As you know, this happens in almost every business, if not by the boss, then a manager or employee.  Most of the time it is NOT the money that motivates this action — it is the excitement of ‘Winning Always,’ to outsmart others, to get the upper hand.  These people are never satisfied with a simple win/win.”

While this statement may resonate with a lot of people, the bottom line is once you have a deal, you can’t change the rules in the middle of the game — unless the rules themselves were unethical.  And shame on you if you originally agreed to shady terms.

Every now and then you will find yourself dealing with one of those slick types who says he doesn’t want a contract and “your word is good enough.”  Maybe yours is, but his usually isn’t.

I’ve learned a few lessons the hard way.  In my early business days, I had a handshake-deal with a man I hired.  He agreed that he would not seek other employment for two years.  After a year, what he thought was a better offer came along, and he was gone.  He said that he remembered that we had agreed on only one year.  How could I prove he was wrong?  I couldn’t.

I always strive to come to an agreement and then put it in writing.  Now when I make a deal with anyone, I send a letter the same day in which I:
Thank the person profusely for their courtesy, and
Spell out the terms of our agreement — “As I understand our agreement, I have agreed to do this … and you have agreed to do that …”
This minimizes any confusion.  I don’t usually ask for any acknowledgement other than to make sure they received the letter.  It’s just a nice, friendly, little reminder … and a useful record if there should be any misunderstandings later.  You’d be amazed at how helpful this little exercise is.  Pale ink is better than the most retentive memory.

One more piece of advice:  If the terms are important enough, make sure your agreement has some legal standing.  Sometimes disagreements can’t be settled amicably or easily, even with a written document.  A good lawyer will make sure you are protected.

In a litigation-happy society, clear agreements often prevent small disagreements from becoming big ones.  Unless you have time and money for an extended lawsuit, take the time up front to spell out the details.  Your lawyer can anticipate scenarios that perhaps you haven’t considered.

One last word of caution:  Always make sure you know whom you are doing business with.  You can save yourself plenty of headaches by using your head from the outset.

Several men are in a golf club locker room when a cell phone rings.  A man answers the phone.  “Yes, I’m finished with my game so I can talk.  You’re out shopping?  And you want to order those new carpets?  Okay … and they’ll include the curtains for an extra five thousand?  Sure, why not?”

The golf buddies start to laugh.

“You want to book that week-long cruise?  They’ll hold the price at twelve thousand?  Sounds good to me.  How about two weeks?  If that’s what you want, okay by me.”

The buddies start to wonder where he’s been hiding the money.

He continues:  “And you want to give the builder the go-ahead for the house addition?  Seventy-five thousand if we say yes today?  Sounds fair — sure, that’s fine.”

Glances of amazement all around.

“Okay, see you later.  Yes, love you too,” says the man, ending the call.

He looks at the other men and says, “Whose phone is this anyhow?”

Mackay’s Moral:  A solid agreement keeps a meeting of the minds from becoming a clash of wills.

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My Favorite websites: The tools I use everyday for multiple income streams online

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Jim Cockrum: OfflineBiz, MysilentTeam & The SilentSalesMachine

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Three Keys to Greatness by Jim Rohn, A guide for teenagers to achieve financial independence and success

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Three Keys to Greatness by Jim Rohn

A guide for teenagers to achieve financial independence and success.

Jim Rohn covers the three places to begin for any teenager (or adult) in their quest for a future full of success, happiness and wealth.

1. Price and promise – the power of vision and setting goals.

2. Personal development – expanding your knowledge through books,
tapes, seminars and other successful people.

3. The principles of wealth – earning, saving, giving and investing.

Over the years, Jim Rohn has heard from thousands of people – many who saw or heard Jim early in their life who later went on to achieve success. Don’t let yourself or your family miss out on this powerful 56 minute video that can inspire, teach and lead you to success.

Click Here To Visit

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The Formula for Failure and Success, Articles By Jim Rohn

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The Formula for Failure and Success
by Jim Rohn

Failure is not a single, cataclysmic event. We do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgment repeated every day.

Now why would someone make an error in judgment and then be so foolish as to repeat it every day? The answer is because he or she does not think that it matters.

On their own, our daily acts do not seem that important. A minor oversight, a poor decision, or a wasted hour generally doesn’t result in an instant and measurable impact. More often than not,
we escape any immediate consequences of our deeds…

Continue Reading >

Success Mastery

Vitamins for the Mind
by Jim Rohn

Service

One customer, well taken care of, could be more valuable than $10,000 worth of advertising.

Good service leads to multiple sales. If you take good care of your customers, they will open doors you could never open by yourself.

How do you deserve a fortune? Render fortunes of service.

You have to do more than you get paid for because that’s where the fortune is.

Whoever renders service to many puts himself in line for greatness—great wealth, great return, great satisfaction, great reputation and great joy.

“Vitamins for the Mind” is a weekly sampling of original quotes on a specific topic taken from The Treasury of Quotes by Jim Rohn. The burgundy hardbound book with gold-foil lettering is a collection of more than 365 quotes on 60 topics gathered from Jim’s personal journals, seminars and books and spanning more than 40 years.

Click here to order The Treasury of Quotes.

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“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” —Jim Rohn

The Weekend Seminar

Taking Time Out
by Mel Robbins

I lied to my husband. I thought I had to. I couldn’t bear to tell him the truth. He’d think I was just being selfish. Worse, he’d refuse to do my bidding.

I asked him if he could take the kids to a movie on Saturday afternoon. I told him I had work to do. That wasn’t the lie…

Continue Reading >

Back To School

“Success is nothing more than a few simple disciplines, practiced every day; while failure is simply a few errors in judgment, repeated every day. It is the accumulative weight of our disciplines and our judgments that leads us to either fortune or failure.” —Jim Rohn

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Personal Mentor Earl Shoaff Learn The Secrets of his Incredible Life Philosophy Simplifying The Laws of Success and Abundance

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Personal Mentor Earl Shoaff Learn The Secrets of his Incredible Life Philosophy
Simplifying The Laws of Success and Abundance.

In this 8-page downloadable eBook, J. Earl Shoaff, Jim Rohn’s personal mentor, gives the presentation
that changed Jim’s life!

Anyone who ever heard Jim Rohn speak, knows the impact that Earl Shoaff had on his life. Here is a
transcription of the recording of the 1962 presentation by Earl Shoaff that changed Jim’s life and
provides the secrets to his success.

By the time Jim Rohn reached the age of 25, he was married, had a family and worked as a stock clerk at
Sears earning $57 a week take home pay. Finding himself falling behind on his bills, and with nothing
in the bank to fall back on, he knew he wanted more out of life but had no idea on how to make it happen.

Click Here To Learn More

In this audio CD, J. Earl Shoaff, Jim Rohn’s personal mentor, gives the presentation that changed
Jim’s life!

Anyone who ever heard Jim Rohn speak, knows the impact that Earl Shoaff had on his life. Here is the
recording of the 1962 presentation by Earl Shoaff that changed Jim’s life and provides the secrets to
his success.

By the time Jim Rohn reached the age of 25, he was married, had a family and worked as a stock clerk
at Sears earning $57 a week take home pay. Finding himself falling behind on his bills, and with
nothing in the bank to fall back on, he knew he wanted more out of life but had no idea on how to make
it happen.

Click Here To Learn More

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7 tips to help you become a millionaire, Article from Yaro Starak at Entrepreneurs-Journey.com

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Article from Yaro Starak at Entrepreneurs-Journey.com

7 tips to help you become a millionaire

I was looking over my accounting records and
realized in the last two years I have grossed over
a million dollars in sales.

That’s a pretty big milestone for me, and it
inspired me to write an article to highlight some
of the most important tips to help you make your
first million.

This is real advice based on looking at what
millionaires do and what I have done right in the
past to make a million dollars.

It’s all in my latest blog post you can read here:

Here’s to your blogging success,

Yaro Starak
Entrepreneurs-Journey.com

The Road Map To Become A Blogger

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Authors are now expected to be building their online platform as well as writing, Article By: Joanna Penn From TheCreativePenn

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Article By: Joanna Penn From TheCreativePenn

Authors are now expected to be building their online platform as well as writing. There are new social networks added every week, new communities and groups that look like they could be the next big thing. For many people, it is overwhelmingand they don’t know where to start. It is very easy to waste time and effort online, and if you get frustrated, you may get no benefit from any of your activity.

So here are the most critical things you need to do (and there will be more detailed emails on each topic to come as well).

You can also watch me go through these tips on video

1) Decide on your brand and your goals.

This is a key step that many people forget. They jump into all these sites, set up profiles, get involved and then realise that it isn’t achieving anything. So decide what you want to achieve first. Decide on your author brand. Decide on your goals. Do you want to sell books you have already written? If yes, you will need to drive people to a sales page. Do you want to find contacts to help you write your book? Do you want to build an online presence so you can pitch a publisher, in which case you must gather an audience around your central book idea. It is important to decide on your niche so you can set clear guidelines around what you do online.

Here is an important article on deciding on and building your online brand

2) Build your online hub

Your online hub is your home on the internet and everything you do should point back to it. It’s the central place where people can find out about you and your books. This can be a page on another site like Facebook, Goodreads or Amazon but it is best to own your own site so you control what image you portray to the world. The easiest and cheapest way to do this now is to have a blog. Remember a blog is just a type of website with easy to use software that enables real time posting and a conversation with your readers. You can write what you want, put images of your books and drive people to it. Here are 10 more reasons authors should have a blog

3) Choose one social network and focus time there.

Once you have a hub, you need ways to drive people to it. Social networking sites like Twitter and Facebook are incredibly powerful at building relationships, finding other people in your niche and marketing through just being seen and being active. But there are so many social networks, they can seem a waste of time and people get frustrated and give up too soon. In a future email, I’ll tell you my tips for my favourite social network – Twitter.

NEXT WEEK: The secret to building a successful blog.

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Begin by making your life a work of art, Jim Rohn The Art Of Exceptional Living

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Jim Rohn The Art Of Exceptional Living

Begin by making your life a work of art. You don’t have to be a super-achiever. You don’t have to be unusually creative. You don’t have to endure great obstacles. According to success expert, Jim Rohn, you don’t have to do exceptional things at all. Just do ordinary things exceptionally well.

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